Thursday, July 28, 2011

How to Make Your Membership Site More Successful



Have you struggled to get new members for your membership site? Are you hoping to make your site a real success? The article below may help you do just that.

Value: There's one thing that sets apart a successful membership site from a not-so-successful one - and that's value. If you ask yourself the question, "would I buy membership on my site?" and your answer is negative, then it is obvious that something is lacking and work is needed to get your membership site to a new level. In order to give your members something they can bite on, you should strive to give them value that they wouldn't find elsewhere. What hook do you need to get someone to join your membership site when the Internet is so vast and filled with unique information and knowledge about every possible topic? Is what you offer of enough value so they will pay for membership and continue to subscribe for a long time? When you know that you have created value for your members, you'll never go back. It's Essential to Create a Community: A good membership site should instill a feeling of community in members, so they'll want to visit there often. You should not only be posting content to the site, but encouraging feedback and interaction among members; you can do this by creating a forum to the membership site. A membership site that's full of stimulating topics and conversations tends to get more activity, and it will draw more new members into the circle as well. It's not easy to create a feeling of community and to maintain this over time, but it can be done and if you want your membership site to be successful it's definitely worth focusing on.

You Must Give Them a Reason: When it comes to things that cost money, people don't just buy them randomly; they need a good reason. If you want people to join your membership site, then, you have to make it appealing in some tangible way. Simply asking them to become a member without giving them a valid reason won't work and most definitely will backfire. You have to demonstrate that your membership site provides enough value that the cost of joining is trivial by comparison. You don't want to make this vague, but, rather, create a bullet pointed list of specific reasons or benefits that people will enjoy as soon as they become members.

Be Unique: You can get anything you want online these days, you just have to look for it. In such a highly competitive arena, it's really important that you take a unique approach towards building and nurturing your membership site. If your members don't feel they are receiving anything of value from you, then they will leave your membership to find something that will. You must continually look for new and dynamic ways to make your website stand out from the others. Look at your competition and notice what they're offering and that will assist you in finding your own unique niche. You can't make members to stay with your, and you could lose them as fast as you gained them if you don't give them a good reason to stay. Focus on delivering real value, be unique in your approach and keep taking consistent action.

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