Having a good pay per click campaign that works involves taking care of certain things so that you can get a great return on your investment. One particular negative element that you need to be aware of is click fraud. The intention of this article is to describe how you can handle click fraud and keep your investment safe.
Do Your Homework: Before you sign up for any ad network, it's really important that you do your homework. In other words, research the network and make sure that it does enough to combat click fraud before you sign with it. For example, you should find out if the ad network uses 'frequency caps' to eliminate duplicate clicks coming from the same IP address. This is so that your account is only given credit for the original click. Also, be certain that the network is utilizing the ABCe/IAB International Bots and Spiders list. Be certain that you are not charged for clicks that are produced by these robots. Last but not the least, make sure you go through their terms and conditions to learn how seriously they take click fraud and how much they care about the quality of traffic that you will receive. For instance, look if they have any restrictions against authorizing, generating or encouraging clicks/impressions created fraudulently. Also, find out if they allow their ads to be modified, changed or taken off of ads that are on the error pages.
Place Various Bid Prices for Content Oriented Websites: The amount of money that you pay per click can be reduced if your do this first, which will instantly decrease the amount of risk. The way that ads are shown can always be limited on certain targeted content websites, which will reduce your exposure. But, why would anyone allow their ad exposure to be limited?
The reason is that you only want your ad to be displayed on concentrated quality sites. Having your ads shown on any and every site that is related to your keyword can bring about click fraud. Doing these so called little tasks will make a huge different in the amount of ROI that you will receive from your pay per click investment.
Your PPC Rep Needs to be Contacted. If not reported by website owners to the proper authorities, click fraud can go unnoticed. You can contact your PPC representative and ask for a refund once you feel confident there has been fraudulent activity and your have submitted documented facts that show you are a victim of click fraud. Persevere in your efforts even though the investigation could take some time because it is your investment that is at stake. You have to be sure that whatever steps you're taking are in time because the more you delay such issues, the higher are the chances of losing more money.
In conclusion, click fraud is being decreased on a day to day basis, which could be considered to be very good indeed. But, you must put certain safety procedures in places if you do not want to experience loss from click fraud.
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