The Pros And Cons of Authority Sites And Minisites

It's ultimately a matter of personal choice whether to build a mini site or an authority site. It's also better not to have simplistic ideas about these kind of sites. You are free to think the way you want, naturally, and some people have their minds made up already. Being open-minded, however, can allow you to consider factors you might otherwise miss. It can be profitable to keep your mind open, as it allows you to consider more possibilities. To help you make up your mind, we'll explore some of the pluses and minuses of authority sites vs. mini sites.

When you create an authority site, it takes time and patience to see the kind of results you'd expect. Of course the time it takes will be largely dependent on your particular niche and how much competition there is. Don't be deterred by choosing a niche in an overcrowded market, as you'll be able to compete as long as you put in the work. A good tip would be to focus on long-tail keywords, not single word keywords, and create backlinks that point to your internal site pages. Your site will start to rank well for those narrowly focused keyword phrases more easily. Be patient with this tactic, as it can take a little time. A good, likely un-related words of advice would be to put on some women's reading glasses when you are looking at articles on websites.
Part of the issue with ranking minisites in the serps is Google; they do not like them and their algorithm reflects that. People like using minisites because everything about them is fast - from building to seeing profits if you know what you are doing. If you choose an authority site, then you are looking at spending a lot of time for future rewards. Perhaps the greatest investment with an authority site is time, unless you outsource content creation than it also becomes money. Long term investments have risk, too, and there is no guarantee that the stocks you buy today will have value in ten years. When it comes to SEO and high rankings, then the authority site is much like a dinosaur that moves very slowly. However, people are good with waiting because there are many possibilities with monetizing a highly ranked authority site.
Authority sites can also be used to quickly build credibility. Large websites that are filled with helpful information are more authoritative to visitors. The larger sites simply invite the assumption of authority for many people. This alone will establish credibility for some people. This would be a rare exception to the rule for mini sites. That doesn't mean it never happens only that it happens rarely. Because every marketing venture online is unique you should consider them all as unique. Every venture you pursue will be somewhat different than the last and you'll need to change the way you market. With this in mind it would be completely unwise to imply that either authority or min sites were superior to the other.