Extranets have become a popular tool used by service companies over the past several years in order to enhance their client relationships. Originally, they were implemented to overcome the time and cost barriers associated with a distance relationship. Because of the many ways they make the client's easier, service companies today use extranets in order to serve clients who are right down the street.
What is an extranet?
A web-based collaboration tool that allows a defined group of internal and client users to access projects and documents in a secure environment is called an extranet.
A shared filing cabinet is one way to think of an extranet. Clients are then allowed to immediately access documents and all organized by project. This is also useful when groups of people need everything organized in the same way and need to access the work at the same time.
Who uses extranets?
Those that can benefit from using an extranet are companies that share documents with clients. Advertising agencies, law firms, real estate brokers, financial service companies, architectural firms ? the list can go on and on.
How does an extranet enhance client relationships?
Enhanced relationships result from the many benefits extranets offer to clients. The most important is time savings. Everything is organized in one place to assure a quick review and response instead of searching emails or paper files. With a client extranet, you can be assured that nothing is lost and that the correct version is being reviewed. An alert system is featured in many extranets in order to assure that documents are posted and reviewed on a timely basis.
Included as other benefits are the ability to limit access to selected individuals when needed, easy client access to past work through the use of an archive, the documentation of all activities, and a higher level of security than is offered by email.
Here's the bottom line
By enhancing client relationships, retention is supported and it also saves administrative time. This impact on both revenue and costs can result in increased profits in many cases and at minimum, it can often allow the extranet to pay for itself.
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