Keyword Research - Four Key Criteria For Selecting Money Keywords

The importance of keyword research is well recognized, judging by the proliferation of keyword research tools, software and services that are available on the Internet.best cloud seo software The challenge is most online business owners don't really understand the value of it or whether or not it's important for them to do it. In this report, we'll dive in depth into what keyword research is and why it's critical for you and your business. Good keyword research increases the probability that search engines will rank the pages on your website high for your target keyword; and bad keyword research (which often means no keyword research) will doom your website to the search engine cellars.raven alternative That all starts with better keyword research and an easy to use keyword research tool. Selecting the "right" keywords can be tricky, as anyone who has done any amount of PPC advertising will attest to. If you had a web site about babies, for example, you would want your web pages to appear when someone searches for "baby names" or "baby furniture" etc.

You wouldn't want your web pages to appear in search results for the keywords "fishing rod" or "hunting guide" because a person doing that search will not be interested in your site. To build a massive list of keywords can be a somewhat intimidating task. A good place to start is to just brainstorm of words that you yourself might use to find your web pages. This enables you to then create separate ads more closely targeting whatever it is your viewer is searching for.

For example, a long-tail keyword phrase such as "download free keyword research software" is obviously more likely to lead to a conversion than a shorter keyword phrase such as "keyword research." The process becomes much easier and more effective when you decide to perform your PPC keyword research with a "paid" tool and the one that I have had the most luck with is called "Keywords Analyzer". Imagine putting in all the mental, emotional and physical effort of building a website.

In addition to generating massive keyword lists, Keywords Analyzer can be setup to display the number of ads that are shown for each keyword in both AdWords and in the Yahoo PPC network. It also displays the number of competing ads on AdWords and Yahoo, the maximum bid prices and much more. There are also some Paid Keyword Research Tools that I use on a regular, almost daily basis. The developers work hard at staying on top of their application, releasing updates whenever necessary to keep up with Google's changes. Wouldn't you want to do your research to see if there's another area in town with even more traffic and demand yet has less competition? While this level of keyword research may require you to invest more time and effort than you're used to, your investment will pay off in the form of consistently higher search engine rankings for popular keywords that are used by people who are generally more motivated than most to take some kind of action after their search leads them to your website.

You could focus your entire site on just "baby shower", for example. You need to do more than your initial PPC keyword research. WordTracker provides information on how many times your keyword phrase is being searched for in a day, the number of competitors and something else called KEI (Keyword Effectiveness Index). All else being equal, the higher the KEI, the better. You need third-party keyword research tools and resources to build and expand keyword lists for search engine marketing (SEM).

Extensive keyword research seeks to harmonize your keyword choices with the search terms most used by your targeted visitors. You should start off your site by creating web pages with content optimized for the high KEI keywords. How do you do this exactly? PPC marketing is an art composed of many pieces besides PPC keyword research that are all woven together.