When people place orders through your website, it is always a good idea to immediately acknowledge the purchase. One way to do this is with the use of an autoresponder that can be integrated with your shopping cart. You may not know it, but most of today's shopping carts have autoresponders integrated in them and working together as one.
Configuring an autoresponder for instant message sending to customers who place an order has to be done with several things in mind when composing the message. This is an opportunity to 'speak' to your customer, and to let them know about other deals that you have or special items that you have available. You should not miss this opportunity.
It is not recommended at all to mix your "thank you" message to the customer with their email receipt, all in one go. It is also not advisable to combine the message where your customer will be given access to what they bought with the sales message you are also supposed to send them. Instead, the "thank you" message should be a stand alone sales message that would allow you customer to focus his or her attention on it alone.
It is important that you let your customer know that you are thankful that they bought from you. What you need to put in there as well is a message advising them on how to get the most out of the product, as well as advising them about similar products that would go with the existing product, or anything similar that they can also consider in the future. Most people, for example, can't use shampoo without hair conditioner. For another example, vacuum cleaner bags can be paired with vacuum cleaners. Just let them know about the various products that you offer that will compliment their purchase in some way.
The important thing is to not let your customer get away without further contact! Think about being in a brick and mortar store. Upon paying for your purchase, you would notice a lot of items for sale. These are items meant for last minute buying, items that would pique a customer's interest just as he or she reaches for the wallet. In the world of Internet business, this purpose is accomplished by the "thank you" sales letter.
Do not spam your customer - in layman's terms, do not overload them with information! You can usually send them periodic information about your specials after they have made a purchase through you, but emailing them on a daily basis with your offers is not good business! Use your autoresponder responsibly! Make sure that your autoresponder is set up to handle automatic remove requests, and make sure that the information that you are sending your customers is of value to them.
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